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Research & Discovery

Devices in the home

Families have an average of 3 devices per person in the household *

* This includes phones, tablets, smart watches and computers

87% are iPhone users

22% of parents own an Apple Watch

9% of families have a “kid’s tablet” (one designed for children like Amazon Fire Kids)

93% who have a kids tablet were given it as a gift by a relative as their first primary device

90% of kids age 5 or under have a used iPad

10% of parents bought new iPads as a first device for their child

93% of kids age 5 or under have some type of device given to them on a regular basis for screen time

67% of families have an Alexa, HomePod or Google Home

77% of families have a video game system of some sort

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