Research & Discovery

Role of the Apple Watch

We asked about other personal devices parents use and 22% now own an Apple Watch. Most of these purchases have been made recently, within the last 2 years. These devices seem particularly enjoyable for parents because they aren’t able to be taken and played with by kids like a phone often is. Parents also seem to feel that it makes it much easier to glance at messages quickly rather than a phone. 38% of couples got Apple Watches at the same time.

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