Research & Discovery

What families are doing with home devices like Alexa, Google Home, and HomePod

74% of families own one of these smart home devices. 51% have an Alexa, 29% have Google Home, 13% have HomePod while 7% simultaneously use multiple types. It sounds like Amazon got the early jump into homes but is being replaced with Google Home and HomePod more recently in many cases.

99% of the use cases for any of these systems is exactly the same - asking the weather and playing music. Only 10% reported turning lights off and on and in only one instance did we speak with a family who actively makes shopping lists. 3% of families will sporadically ask trivia questions during a meal as part of a family interaction and reported that to be a positive experience.

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