Research & Discovery

When families spend time together

The morning routine for families doesn’t seem to hold nearly the same importance or patterns as after work and evening routines.

Only 8% have a structured and formal family breakfast at the table.

We have not spoken with any families where both parents stay home and do not work or both work part-time.

63% said that time in the car can be valuable for conversations with children and particularly noted moments of truth were easier to have when not directly face to face with their child.

99% experience dinner as the most important time of the day for family time.

49% dedicate time after dinner to interactive activities with kids versus working or other activities.

58% feel that bedtime is an important family time to read and share stories or talk about deeper things.

83% have planned activities that involve the entire family regularly on the weekends and these experiences vary greatly (sports, outdoors, movies, etc).

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Quality Time With Family