We set out to help families reduce screen time.

The journey lead to us meet in depth with 50 families as part of our research (see our Lab.) We found apps to repress apps, timers, monitors, auto/remote shut down systems - the list goes on and on. In addition to our in-person interviews we engaged in an infinite number of online forums and communities providing thoughts on the need to be wary of everything online. We heard the horror stories 0f video game addiction and social media disorders. But one perspective we didn’t find was how to use positive experiences for families to spend time together and while intentionally decreasing time on their devices.


We discovered that something much greater than simply putting down devices was needed.

In fact, many families have forgotten what they can do and be without screens and devices. We realized that instead of focusing on the negatives and taking things away, there’s a new opportunity to bring back positive, deep family interactions. From listening to parents, we’re creating experiences that use deep conversation, sound and fun to rediscover ways to bond.


For thousands of years people have handed down knowledge, experience and wisdom face to face - until now.

One of the questions we asked was, “How and when do you pass on wisdom to your children?” The answer was very difficult to come up with. That lead us to reflect on the fact that this is the first generation where the role of parents has changed from being purveyors of their own direct experience and wisdom, to content curators for their children. Much of the lineage of “what my mom or dad told me” is being replaced with picking out the best videos on YouTube Kids. We feel that this direct tradition is an important part of a human family dynamic and needs to be revived.


We’re using gamification to make deep conversation and storytelling fun.

Each Inspirational Experience Box is sent in the mail. Different games and activities, designed fully by our teams, allow us to take virtues like compassion, generosity and patience and make them fun. In the process you’ll also learn more about your own family, its history and each other.


How do you pass on wisdom in your family?

Share your own family stories and traditions. What are the things you experienced as a child that were special? Which traditions and lessons are you passing on now? Chime in as part of our Community.